Lorena’s Personal Message

For more than 37 years, I have had the privilege of helping people feel more confident in their skin.

When I opened Personalized Skin Care, my goal was never simply to perform facials. I wanted to create a place where every client received honest guidance, personalized treatments, and skin care that truly fit their unique needs.

Over the years, I’ve learned one important truth:

Healthy skin isn’t created by following trends—it comes from understanding your skin.

No two people have the same skin, which is why no two treatments at PSC are exactly alike. Every facial, product recommendation, and treatment plan is customized based on your skin condition, lifestyle, goals, and the changing needs of your skin.

Today my philosophy combines the best of advanced clinical skin care with the gentle, barrier-focused principles inspired by Korean skin wellness. The result is an approach that helps improve your skin while keeping it healthy, balanced, and resilient.

Whether you’re visiting for acne, aging concerns, pigmentation, sensitive skin, or simply to maintain healthy skin, my commitment remains the same:

Treat every client as an individual—not a skin type.

Thank you for trusting Personalized Skin Care with your journey. It is an honor to be part of helping you look and feel your very best.
Book with Lorena

— Lorena Coello
Founder & Master Esthetician
Personalized Skin Care

Lorena’s Personal Message<br />
For more than 37 years, I have had the privilege of helping people feel more confident in their skin.</p>
<p>When I opened Personalized Skin Care, my goal was never simply to perform facials. I wanted to create a place where every client received honest guidance, personalized treatments, and skin care that truly fit their unique needs.</p>
<p>Over the years, I’ve learned one important truth:</p>
<p>Healthy skin isn’t created by following trends—it comes from understanding your skin.</p>
<p>No two people have the same skin, which is why no two treatments at PSC are exactly alike. Every facial, product recommendation, and treatment plan is customized based on your skin condition, lifestyle, goals, and the changing needs of your skin.</p>
<p>Today my philosophy combines the best of advanced clinical skin care with the gentle, barrier-focused principles inspired by Korean skin wellness. The result is an approach that helps improve your skin while keeping it healthy, balanced, and resilient.</p>
<p>Whether you’re visiting for acne, aging concerns, pigmentation, sensitive skin, or simply to maintain healthy skin, my commitment remains the same:</p>
<p>Treat every client as an individual—not a skin type.</p>
<p>Thank you for trusting Personalized Skin Care with your journey. It is an honor to be part of helping you look and feel your very best.</p>
<p>— Lorena Coello<br />
Founder & Master Esthetician<br />
Personalized Skin Care

What You Can Expect

✓ Personalized skin analysis

✓ Treatments customized every visit

✓ Professional-grade skin care

✓ Education so you understand your skin

✓ Long-term skin wellness—not quick fixes

My Philosophy

Exfoliate • Restore • Nurture • Protect
Helping your skin become healthier—not just temporarily look better.

My Promise

“I will always recommend what is best for your skin, even if that means recommending a simpler treatment or fewer products.”

The Story Behind Personalized Skin Care

Every great journey begins with a single opportunity.

Mine started at the age of 17, when I was given the chance to work in a dermatologist’s office. It was there that I discovered my passion for skin care and saw firsthand how improving someone’s skin could also improve their confidence and quality of life.

Early in my career, I had the privilege of working alongside Dr. James E. Fulton, one of the pioneers in acne research and co-developer of Retin-A®. Under his guidance, I gained valuable experience in medical skin care and learned the importance of combining science with personalized treatment.

Wanting to expand my knowledge beyond the medical setting, I later transitioned into the spa industry. There, I discovered that exceptional skin care isn’t only about correcting problems—it’s also about creating an experience that allows clients to relax, recharge, and feel cared for.

I realized that neither approach alone was enough.

Medical skin care delivered results, while the spa experience nurtured the person behind the skin. I envisioned a place where both could exist together.

In 1993, that vision became Personalized Skin Care.

From the very beginning, my goal has been simple: treat every client as an individual. No two people have the same skin, lifestyle, or goals, so no two treatment plans should ever be identical.

More than three decades later, that philosophy continues to guide everything we do.

Today, Personalized Skin Care combines advanced clinical treatments with barrier-focused skin wellness inspired by Korean skin care principles. Every facial, every product recommendation, and every treatment plan is thoughtfully customized to help clients achieve healthier, stronger, and more radiant skin.

While technology, ingredients, and treatments have evolved over the years, one thing has never changed—my commitment to providing honest guidance, personalized care, and results that help people feel confident in their own skin.

Thank you for allowing me to be part of your skin care journey. It is truly an honor to serve our community and continue doing what I love every day.

With gratitude,

Lorena Coello
Founder & Master Esthetician
Personalized Skin Care

📚 Never Stop Learning

  • NCEA Certification
  • Continuing education
  • Korean skin care training
  • Devices
  • Formulating products
  • Speaking engagements
  • Awards
  • Book chapter
  • Entrepreneurship judge
  • Product development

🌿 Today

More than 37 years later, Personalized Skin Care continues to evolve. Today, we combine advanced clinical treatments with barrier-focused skin wellness inspired by Korean skin care, while staying true to the philosophy that started it all:

No two people have the same skin, so no two treatments should ever be exactly alike.

❤️ Thank you
“Thank you for trusting me with your skin. It is a privilege to be part of your journey, and I look forward to helping you achieve healthy, beautiful skin for years to come.”